1) YOU’LL GET a private passkey to our members-only website
Log onto the PWA website and it’s like walking into the "virtual learning hall" where the moment you enter you're surrounded by a myriad of powerful career-boosting resources.
You’ll form lifelong friendships to skyrocket your career … eavesdrop on inside advice and information … and get a daily shot in the arm of motivation and inspiration.
2) YOU’LL GET special invitations to take part in our live “Ask the Experts” events & Member Spotlights
Each month, we invite top freelance copywriters to share their hard-won advice on how to succeed in this business. We also talk to leading marketers who are looking for new writers and ask them for the best way to approach them. And we talk to PWA Members who have scored a recent success to find out how they did it.
3) YOU’LL GET unrestricted access to our “On-Demand Training” Library
It’s like having a free “Library Card” to browse our impressive archive of copywriting articles, interviews, Q&A sessions, webinars, Member Spotlights, and panel discussions. Then talk it all over — or argue about it! — with your new friends and colleagues on one of our live members-only Forums.
4) YOU’LL GET unlimited use of our “Ultimate Clip File”
Why spend years putting together your own “Clip File” when you can do it the easy way by using ours? We maintain a collection of copywriting samples of every size, shape, and description — direct-mail letters, magalogs, Video Sales Letters, lift letters, landing pages, and much more. It’s all cross-referenced, searchable, and downloadable for your convenience!
5) YOU’LL GET permission to take part in our Exclusive Members-Only Community
Throw out ideas and headlines for feedback. Ask other writers how to handle a cranky client. Or just engage in some good-natured gossip about who’s hot and who’s not. The great thing about our Forums is that you’ll not only rub shoulders with some “A-list” copywriters, but you can help copywriters less experienced than you, too.
6) YOU’LL GET a “Premium Profile Page” on DirectResponseJobs.com and in PWA’s Directory of Freelance Professionals
As a member of AWAI, you may already be on DirectResponseJobs.com. But when you join the Alliance, you’ll get a “Premium Profile Page” to help you stand out from the crowd. You’ll also get your own page in PWA’s Directory of Freelance Professionals.
Just answer a few questions about yourself and we’ll assemble your page and post it for free. Plus, we’ll drive traffic to it. Because dozens of hungry clients use these resources to look for up-and-coming copywriters they can hire.
7) Regular "Premium" Insights, Tips, and Strategies from Dozens of Guest Experts
In addition to "Ask the Experts,” you’ll find all kinds of guest articles and video presentations from guest experts — on everything from how to write a powerful headline … to how to use your day more efficiently … to how to launch your very own direct marketing or information-marketing business.
8) “Writing Challenges” That Can Pay You Cash!
As a PWA member, you’ll be able to participate in regular “writing challenge” events to push you forward and reward you for taking action in the direction of your dreams.
New writing challenges are posted regularly … and there’s a full archive of past challenges you can try on your own to build your skills at your own pace, too.
9) "First to Final": The Evolution of a Successful Sales Letter
Top writers take you from first to final draft — and tell you about all the revelations that happen in between. When you sign up, you’ll have a front row seat to all future First to Finals … plus access to the complete archives, which includes in-depth analyses on winning controls.
10) YOU’LL GET your official Membership Card and Certificate
Put the Membership Card in your wallet and hang the Membership Certificate on your office wall. Plus, you’ll get permission to use the coveted PWA SEAL on your website, business card, email signature … all of your marketing materials. These announce to the world (and remind yourself) that you are a professional freelance copywriter who takes your business as seriously as any doctor, dentist, or lawyer.
11) YOU’LL GET your free “Cheat Sheet” Poster
This handy poster contains all the wisdom about copywriting developed over the last 300 years. You’ll never stare at a blank page again. Because your “Cheat Sheet” contains all the formulas, blueprints, and advice you need to start your copy with an emotional bang … keep the reader intrigued as you describe your product’s benefits … and close the copy with a sale!
12) YOU’LL GET a free monthly subscription to PWA’s “News & Notes”
On the first day of each month, you’ll receive a free email bulletin from PWA called “News & Notes.” Each issue is jam-packed with news about the direct-response industry and how it affects you as a freelance creative professional.
You’ll be among the first to hear about new job opportunities for copywriters and marketing experts … upcoming events, conferences, or webinars we think you should know about … plus guest articles by “A-list” copywriters and “introductions” to marketers who are eager to hire you. Feel free to browse the dozens of back issues online, too!
13) YOU’LL GET a $100 bonus deposited into your account every 12 months
Stay with PWA for 12 months, and we’ll deposit an extra hundred bucks into your “Alliance Dollar” account. We’ll do it again 12 months later. For every year you remain a member, in other words, you get a $100 “seniority” bonus!
14) YOU’LL GET members-only discounts on AWAI products
If you’re wondering what to buy with your “Alliance Dollars,” the answer is anything you want! But why not start with one of the special “Deals of the Month” we offer only to PWA Members on our site? Not only will you be able to use your Alliance Dollars but you’ll also take advantage of steep savings of up to 50% – only available to PWA members.
Remember, every dollar you spend on membership dues comes back to you in the form of great AWAI books, courses, programs, and live events. Which is why we say that membership in PWA is “virtually free.”
So why not give PWA a try for 30 days at less than two dollars a day?
The membership fee of $58 is probably less than you spend on your phone bill, your Internet connection, or even the total of your visits to the coffee shop each month! Yet it can mean so much more to your career as a freelance copywriter.
Your dues will NEVER GO UP! Even if we raise the monthly membership fee of PWA in the future, you’ll be locked in at the $58 rate.
Second, you may CANCEL AT ANY TIME after your first month. In other words, you are under no obligation to remain a member for longer than a month.
Just let us know and we’ll stop billing your credit card instantly. You can KEEP all the benefits and bonuses you’ve already received — including your “Alliance Dollars” — and you won’t owe us a penny more.
Fair enough?
Then let me be the first to welcome you aboard as the newest member of The Professional Writers’ Alliance.
Sincerely,
Katie Yeakle
P.S. Your official Membership Card, Membership Certificate, and free “Cheat Sheet” Poster will come to you via USPS, so please give us your street address below. You’ll get full access to the PWA Membership Site as well as your bonuses instantly!
Professional Writers’ Alliance
